T N Viswanathan

T N Viswanathan is a highly accomplished marketing and sales leader, with over 36 years of distinguished experience in the construction materials industry. Holding a Master’s degree in Marketing & Sales, he has consistently demonstrated leadership excellence across some of India’s most respected organizations, including JSW Group, Ramco Cement, Srichakra Tyres (now TVS Tyres), Grasim Cement (now UltraTech Cement), NITCO Tiles, and Jaquar Ltd.
In his recent role as Senior Vice President – Sales & Marketing at JSW Cement Ltd., Viswanathan played a pivotal role in steering strategic initiatives and driving business growth in a highly competitive landscape. Throughout his career, he has been recognized as the go-to leader in times of crisis, known for his problem-solving acumen and ability to deliver results under pressure.
At Masflair, T N Viswanathan will be driving sales and marketing consulting projects, facilitate sales training interventions and support overall business development initiatives.
His dynamic leadership style, coupled with a deep understanding of market dynamics, has earned him a reputation for turning around difficult situations and inspiring high-performing teams across regions.
A passionate sportsman, T N Viswanathan exemplifies team spirit, resilience, and a hands-on leadership style. His reputation for decisiveness, integrity, and a deep understanding of the industry has made him a respected figure among peers and professionals alike.